Every Monday, checks the on-page SEO of a page you name and emails its score and what to fix, most important first.
Uses
Gmail
Google PageSpeed Insights
OpenAI
Get a weekly SEO checkup of your key page by email
Run every Monday at 08:00.Run every Monday at 08:00.
Set pageUrl to blank.Set pageUrl to blank.Set reportRecipient to blank.Set reportRecipient to blank.Set deviceStrategy to mobile.Set deviceStrategy to mobile.Set maxFindings to 20.Set maxFindings to 20.
Trim pageUrl and save it as auditUrl.Trim pageUrl and save it as auditUrl.Trim reportRecipient and save it as sendTo.Trim reportRecipient and save it as sendTo.
Make deviceStrategy lowercase and save it as device.Make deviceStrategy lowercase and save it as device.
If not auditUrl is a valid web addressIf not auditUrl is a valid web addressYes
Stop and report a problem: The 'pageUrl' step is not a full web address. It has to start with https:// or http:// - for example https://example.com/pricing.Stop and report a problem: The 'pageUrl' step is not a full web address. It has to start with https:// or http:// - for example https://example.com/pricing.No
No steps
If not sendTo is a valid email addressIf not sendTo is a valid email addressYes
Stop and report a problem: The 'reportRecipient' step is not a valid email address, so there is nowhere to send the audit.Stop and report a problem: The 'reportRecipient' step is not a valid email address, so there is nowhere to send the audit.No
No steps
If mobile desktop doesn't contain deviceIf mobile desktop doesn't contain deviceYes
Stop and report a problem: The 'deviceStrategy' step has to be either mobile or desktop. Mobile is what Google uses for search.Stop and report a problem: The 'deviceStrategy' step has to be either mobile or desktop. Mobile is what Google uses for search.No
No steps
Google PageSpeed InsightsAnalyze auditUrl with PageSpeed Insights. Save it as report.Analyze auditUrl with PageSpeed Insights. Save it as report.Trim report.scores.seo and save it as seoScore.Trim report.scores.seo and save it as seoScore.If seoScore is null or seoScore is emptyIf seoScore is null or seoScore is emptyYes
Stop and report a problem: No on-page SEO score came back for this page, so there is nothing to report and nothing has been emailed. Check the address in 'pageUrl' is publicly reachable, then run it again.Stop and report a problem: No on-page SEO score came back for this page, so there is nothing to report and nothing has been emailed. Check the address in 'pageUrl' is publicly reachable, then run it again.No
No steps
Set auditedAddress to auditUrl.Set auditedAddress to auditUrl.Trim report.url and save it as finalUrl.Trim report.url and save it as finalUrl.If finalUrl isn't empty and finalUrl is not nullIf finalUrl isn't empty and finalUrl is not nullYes
Change auditedAddress to finalUrl.Change auditedAddress to finalUrl.No
No steps
Trim report.report_url and save it as reportLink.Trim report.report_url and save it as reportLink.If reportLink is null or reportLink is emptyIf reportLink is null or reportLink is emptyYes
Change reportLink to not available for this run.Change reportLink to not available for this run.No
No steps
Trim report.analyzed_at and save it as checkedOn.Trim report.analyzed_at and save it as checkedOn.If checkedOn is null or checkedOn is emptyIf checkedOn is null or checkedOn is emptyYes
Change checkedOn to not reported.Change checkedOn to not reported.No
Make checkedOn readable as “Monday, November 2, 2026” and save it as checkedOn.Make checkedOn readable as “Monday, November 2, 2026” and save it as checkedOn.Set findings to an empty list.Set findings to an empty list.Set findingCount to 0.Set findingCount to 0.
For each audit in report.failed_audits:For each audit in report.failed_audits:Trim audit.category and save it as auditCategory.Trim audit.category and save it as auditCategory.If auditCategory is not seoIf auditCategory is not seoYes
Skip to the next item.Skip to the next item.No
No steps
If findingCount is greater than or equal to maxFindings multiplied by 1If findingCount is greater than or equal to maxFindings multiplied by 1Yes
Stop repeating.Stop repeating.No
No steps
Replace ` with audit.title and save it as auditTitle.Replace ` with audit.title and save it as auditTitle.If auditTitle is empty or auditTitle is nullIf auditTitle is empty or auditTitle is nullYes
Skip to the next item.Skip to the next item.No
No steps
Set findingLine to - auditTitle.Set findingLine to - auditTitle.Trim audit.display_value and save it as auditDetail.Trim audit.display_value and save it as auditDetail.If auditDetail isn't empty and auditDetail is not nullIf auditDetail isn't empty and auditDetail is not nullYes
Change findingLine to findingLine (auditDetail).Change findingLine to findingLine (auditDetail).No
No steps
Replace the pattern \[([^\]]+)\]\(([^)\s]+)\) with $1 ($2) in audit.description and save it as auditWhy.Replace the pattern \[([^\]]+)\]\(([^)\s]+)\) with $1 ($2) in audit.description and save it as auditWhy.Replace ` with auditWhy and save it as auditWhy.Replace ` with auditWhy and save it as auditWhy.If auditWhy isn't empty and auditWhy is not nullIf auditWhy isn't empty and auditWhy is not nullYes
Change findingLine to findingLineChange findingLine to findingLine
Why it matters: auditWhy.No
No steps
Add findingLine to the end of findings and save it as findings.Add findingLine to the end of findings and save it as findings.Add 1 to findingCount.Add 1 to findingCount.Set failedText to None - every on-page check in this audit passed..Set failedText to None - every on-page check in this audit passed..If findingCount is greater than 0If findingCount is greater than 0Yes
Join findings with a new line and save it as failedText.Join findings with a new line and save it as failedText.No
No steps
Set pageHtml to blank.Set pageHtml to blank.Set structureText to The page source could not be read from this workflow, so its heading structure was not checked..Set structureText to The page source could not be read from this workflow, so its heading structure was not checked..Set headingFixes to 0.Set headingFixes to 0.
If a step below fails, save the error as fetchErrorIf a step below fails, save the error as fetchErrorTry
Fetch auditUrl and save it as pageFetch.Fetch auditUrl and save it as pageFetch.If pageFetch.ok is yesIf pageFetch.ok is yesYes
Change pageHtml to pageFetch.body.Change pageHtml to pageFetch.body.No
Build the text The site answered this workflow with status @pageFetch.status instead of the page (some sites turn away automated visitors), so its heading structure was not c... and save it as structureText.Build the text The site answered this workflow with status @pageFetch.status instead of the page (some sites turn away automated visitors), so its heading structure was not c... and save it as structureText.On error
Build the text The page could not be downloaded by this workflow (@fetchError.message), so its heading structure was not checked. and save it as structureText.Build the text The page could not be downloaded by this workflow (@fetchError.message), so its heading structure was not checked. and save it as structureText.If the length of pageHtml is greater than or equal to 400If the length of pageHtml is greater than or equal to 400Yes
Make pageHtml lowercase and save it as htmlLower.Make pageHtml lowercase and save it as htmlLower.
Set h1Count to the length of htmlLower split by <h1 minus 1.Set h1Count to the length of htmlLower split by <h1 minus 1.Set h2Count to the length of htmlLower split by <h2 minus 1.Set h2Count to the length of htmlLower split by <h2 minus 1.Set h3Count to the length of htmlLower split by <h3 minus 1.Set h3Count to the length of htmlLower split by <h3 minus 1.If h1Count plus h2Count plus h3Count is 0If h1Count plus h2Count plus h3Count is 0Yes
Change structureText to No H1, H2 or H3 headings were found in the page source. They may be added by JavaScript after the page loads, or the site may have shown this check a different page, so the heading structure could not be judged. Open the page and check its headings yourself..Change structureText to No H1, H2 or H3 headings were found in the page source. They may be added by JavaScript after the page loads, or the site may have shown this check a different page, so the heading structure could not be judged. Open the page and check its headings yourself..No
Set structureLines to an empty list.Set structureLines to an empty list.Add - Headings found: H1 h1Count as text, H2 h2Count as text, H3 h3Count as text to the end of structureLines and save it as structureLines.Add - Headings found: H1 h1Count as text, H2 h2Count as text, H3 h3Count as text to the end of structureLines and save it as structureLines.If h1Count is 0If h1Count is 0Yes
Add - There is no H1 on the page. Give it one heading that states what the page is about. to the end of structureLines and save it as structureLines.Add - There is no H1 on the page. Give it one heading that states what the page is about. to the end of structureLines and save it as structureLines.Add 1 to headingFixes.Add 1 to headingFixes.No
No steps
If h1Count is greater than 1If h1Count is greater than 1Yes
Add - The page has more than one H1. Keep one, and demote the rest to H2. to the end of structureLines and save it as structureLines.Add - The page has more than one H1. Keep one, and demote the rest to H2. to the end of structureLines and save it as structureLines.Add 1 to headingFixes.Add 1 to headingFixes.No
No steps
If h2Count is 0If h2Count is 0Yes
Add - There are no H2 subheadings, so the page has no visible structure under its title. Break the content into sections. to the end of structureLines and save it as structureLines.Add - There are no H2 subheadings, so the page has no visible structure under its title. Break the content into sections. to the end of structureLines and save it as structureLines.Add 1 to headingFixes.Add 1 to headingFixes.No
No steps
Join structureLines with a new line and save it as structureText.Join structureLines with a new line and save it as structureText.No
No steps
Set auditPrompt to:Set auditPrompt to:You are an SEO specialist writing to the owner of one web page.
Below is everything an automated on-page audit of that page found. Write a short, prioritised list of what to fix, most important first, in plain sentences a non-specialist can act on. Say what to change and where.
Rules you must follow:
- Use ONLY the findings below. Do not add checks that are not listed.
- Do not mention search rankings, traffic, competitors or keywords - none of that was measured here.
- Do not invent any number, page title or wording that does not appear below.
- If the heading structure says it was not che...Change auditPrompt to auditPromptChange auditPrompt to auditPrompt
Page audited: auditedAddress
On-page SEO score out of 100: seoScore.Change auditPrompt to auditPromptChange auditPrompt to auditPrompt
Failed on-page checks:
failedText.Change auditPrompt to auditPromptChange auditPrompt to auditPrompt
Heading structure:
structureText.Set advice to blank.Set advice to blank.If a step below fails, save the error as adviceErrorIf a step below fails, save the error as adviceErrorTry
OpenAIAsk OpenAI: auditPrompt. Save it as answer.Ask OpenAI: auditPrompt. Save it as answer.Trim answer.response_text and save it as answerText.Trim answer.response_text and save it as answerText.If answerText isn't empty and answerText is not nullIf answerText isn't empty and answerText is not nullYes
Change advice to answerText.Change advice to answerText.No
No steps
On error
Show in the output: Could not write the recommendations for this audit: adviceError as text.Show in the output: Could not write the recommendations for this audit: adviceError as text.If advice is emptyIf advice is emptyYes
Change advice to No written recommendations were produced this run - the checks listed above are the audit..Change advice to No written recommendations were produced this run - the checks listed above are the audit..No
No steps
Set bodyLines to an empty list.Set bodyLines to an empty list.Add On-page SEO audit for auditedAddress to the end of bodyLines and save it as bodyLines.Add On-page SEO audit for auditedAddress to the end of bodyLines and save it as bodyLines.Add Checked on checkedOn as a device visitor. to the end of bodyLines and save it as bodyLines.Add Checked on checkedOn as a device visitor. to the end of bodyLines and save it as bodyLines.Add Add
On-page SEO score: seoScore out of 100 to the end of bodyLines and save it as bodyLines.Add Add
Failed on-page checks
failedText to the end of bodyLines and save it as bodyLines.Add Add
Heading structure
structureText to the end of bodyLines and save it as bodyLines.Add Add
What to fix first
advice to the end of bodyLines and save it as bodyLines.Add Add
Full technical report: reportLink to the end of bodyLines and save it as bodyLines.Join bodyLines with a new line and save it as emailBody.Join bodyLines with a new line and save it as emailBody.
Set fixCount to findingCount plus headingFixes.Set fixCount to findingCount plus headingFixes.Set fixSummary to fixCount fixes.Set fixSummary to fixCount fixes.If fixCount is 0If fixCount is 0Yes
Change fixSummary to nothing to fix.Change fixSummary to nothing to fix.Else if @fixCount is 1
Change fixSummary to 1 fix.Change fixSummary to 1 fix.Otherwise
No steps
Replace the pattern ^https?://(www\.)?|/$ with auditedAddress and save it as pageLabel.Replace the pattern ^https?://(www\.)?|/$ with auditedAddress and save it as pageLabel.GmailSend an email to sendTo.Send an email to sendTo.
Subject: SEO seoScore/100 · fixSummary for pageLabelemailBody